google ads cpc calculator

google ads cpc calculator

Total Cost ($): Number of Clicks: Calculate CPC

To calculate the cost per click (CPC) for Google Ads, you can use the following formula:

[ \text{CPC} = \frac{\text{Total Cost}}{\text{Total Clicks}} ]

Here’s a breakdown of the terms:

• Total Cost: This is the total amount you’ve spent on your Google Ads campaign during a specific period, typically a day, week, or month.
• Total Clicks: This refers to the total number of clicks your ads received during the same period.

So, to calculate the CPC, you simply divide the total cost by the total number of clicks.

For example, if you spent $500 on your Google Ads campaign and received 100 clicks, the CPC would be:

[ \text{CPC} = \frac{\$500}{100} = \$5 ]

This means that on average, each click cost you $5.

Additionally, Google Ads provides detailed reports and analytics within its platform, where you can track CPC along with other metrics such as impressions, click-through rate (CTR), conversions, and more. You can access this data in your Google Ads account dashboard under the “Campaigns” or “Reports” section.